The pandemic accelerated the shift towards digital platforms, highlighting how digital marketing enhances the online presence of any business. In the last decade, especially post-pandemic, consumers have become accustomed to finding things online. Even those who are not regular online shoppers prefer browsing the internet to explore prices, reviews, and the quality of the brands they are interested in. Their purchasing decisions are significantly influenced by their research process. According to a Salesforce survey, 58% of consumers conduct research before making a purchase, with websites and social media being the most frequently used channels.
The Digital India program, launched in 2015, proved to be a crucial asset for the country during the pandemic. Its effective implementation played a key role in driving India’s journey toward digital excellence.
This shift in consumer behaviour highlights the importance of a strong online presence for businesses.
A successful business grows by keeping people interested and involved. For any business generating engagement is the lifeblood of success, especially during times of uncertainty. Businesses must connect with consumers and stay relevant to survive and grow.
Today online activities have made this easy for any business. By providing detailed product information, customer reviews, and engaging content on their websites and social media platforms, businesses can effectively influence purchasing decisions. Additionally, being active online allows businesses to interact with potential customers, address their queries, and build trust, ultimately leading to higher conversion rates and customer loyalty.
Visibility and accessibility
Establishing an online presence allows businesses to reach a broader audience, operate 24/7, and engage with customers more effectively. Digital marketing strategies, such as SEO, social media marketing, and online advertising, give access to the global market enhancing this visibility and accessibility, ultimately driving growth and customer satisfaction.
” A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. “
Building credibility and trust
By interacting with customers through social media, responding to comments, and addressing any concerns promptly, the business builds a relationship with its audience. This interaction increases trust, as customers feel heard and valued. Additionally, sharing stories about the business journey owners can add a personal touch, making customers feel more connected to the business. The consistent and engaging content reassures customers that the bakery is reliable and cares about its reputation.
Engaging with customers
Effective communication and engagement are deeply intertwined with cognitive, emotional, and social factors. When businesses actively interact with their audience through their online presence, they create a sense of trust. Engagement co-creates reality with others, where both parties actively shape the conversation. This engagement not only keeps customers informed and interested but also fosters faith that the seller is reachable and listening.
Expanding your reach
A decade ago, when online presence was just a concept and people believed in hardcore sales, it was the sales executive’s communication and relationship-building skills that made them a shining star in sales. The only executives who understood that not everyone they met was a customer could beat their targets by developing relationships and trust. However, this approach had its limitations. Today, online activities have made this process easier and more seamless. Brands build their communities and connect to enhance their online presence.
The shift to digital platforms has revolutionized how businesses interact with their customers. Online presence allows for continuous engagement, broader reach, and more efficient relationship-building. Brands can now leverage social media, email marketing, and other digital tools to create a loyal community, gather valuable feedback, and maintain a consistent connection with their audience. This not only enhances trust but also drives growth and customer satisfaction in ways that traditional methods couldn’t achieve.
Present your Unique Selling Proposition
With a strong online presence, businesses can highlight their USP through social media or email marketing in various formats like blogs, videos, and infographics. This helps brands connect with their targeted audience and optimize their online presence. A well-maintained online presence, featuring customer feedback, testimonials, and case studies, can reinforce the USP, showing potential clients why they should choose this brand. Additionally, online analytics provide insights into how their USP is being received, allowing them to refine their message to meet client needs.
